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The growth engine

Marketing that answers to your booking calendar.

AI search, local SEO, paid ads, content, and follow-up run as one connected system — so when a patient books, you can see the exact channel, campaign, and dollar that produced them.

Book an intro call →

15 minutes on your market, your funnel, and what we’d do first. No pressure.

BOOKING DETAILBooked appointmentTHURSDAY · 4:00 PMTRACED BACK TOSOURCEGoogle AdsCAMPAIGNLip filler — 3 mi radiusCREATIVEVideo 04 · before/afterLANDING PAGE/treatments/lip-fillerCOST PER BOOKINGIN YOUR MONTHLY REPORT
The difference

Most practices buy marketing in pieces. Pieces can’t be measured.

An SEO vendor here, an ads freelancer there, a social intern, and a website none of them touch — nobody can tell you which dollar produced which patient, so budget decisions run on vibes. We run every channel through one platform connected to your actual bookings (and, where we’ve built the integration, your practice system itself). When marketing and booking live in the same system, attribution stops being a slide in the agency’s deck and becomes a number you can check yourself.

And because the platform and website are yours, the data is too. Fire us and you keep the engine — try that with a bundled agency.

The channels

Eight channels, one engine.

Modular by design — switch each one on when you’re ready, not because it came in a bundle.

Local SEO

Win the map pack in your zip code.

Your Google Business Profile, map-pack presence, local citations, and review velocity — managed every month, not set up once and forgotten. For a local practice, the map pack is worth more than page one; that’s where we aim.

The full organic-search discipline —see med spa SEO →

Business ProfileMap packCitations
Paid ads

Ads tuned on booked patients — because we track that far.

Campaigns, creative, landing pages, and tracking run as one conversion system. Our edge is structural: full-funnel server-side tracking with offline conversions, so the ad platforms optimize toward booked patients — not form fills, not clicks. We report and tune toward cost per booking. And in regulated verticals (weight loss, hormone therapy), campaigns are built inside the ad platforms’ health-advertising rules from day one, rather than retrofitted after a rejection.

How the tracking actually works —see med spa PPC →

Server-side trackingOffline conversionsCost per booking
Creative & content

Creative with one KPI: appointments.

Ad videos, graphic sets, carousels, landing pages, and email templates — designed around what books patients in medical aesthetics and clinical practices, not what wins design awards. Fixed-price menu, 4-pack bundling, refreshed on a schedule so ad fatigue never sets in. You buy exactly the volume you need.

Fixed-price menu4-packsAnti-fatigue refresh
Social media

A consistent feed your team never has to think about.

We plan the month, design the assets, and schedule everything across Instagram and Facebook. Your presence stays alive and on-brand; your team stays with patients. Available as a flat monthly add-on.

PlannedDesignedScheduled
Email & SMS

The cheapest patient to win is one you already have.

Lead nurture, no-show recovery, and lapsed-patient win-backs — we write them, schedule them, and send them from your platform, with deliverability engineered (SPF/DKIM/DMARC) so campaigns land in inboxes, not spam. Consent-first: TCPA-compliant opt-ins on every form, because deliverability and legality are the same discipline.

The campaigns, the segments and the deliverability work —see med spa email marketing →

NurtureWin-backDeliverability-engineered
Reviews & reputation

Reviews that keep working between visits.

Automated review requests after every visit — to every patient, no cherry-picking (that’s an FTC violation, not a strategy) — with a direct Google link, a parallel private-feedback channel, and fast responses to anything negative. Ratings surfaced on your site where they convert.

Every patientFTC-safeSurfaced
Attribution & reporting

Attribution you can audit yourself.

Because the ads, the website, the forms, and the bookings run through one connected system, the monthly report answers the only questions that matter: what each booking cost by source, which campaigns produced actual appointments, and what deserves more budget next month. Reported in your language — booked appointments and revenue first, impressions last or never.

Where those leads come from and how they’re worked —see med spa lead generation →

Source → bookingCost per bookingPlain language

The whole engine, at a glance

AI Search (GEO/AEO)

be the source AI answers quote

Local SEO

Business Profile, map pack, citations

Paid Ads

tuned toward cost per booking

Creative & Content

fixed-price menu, anti-fatigue refresh

Social Media

planned, designed, scheduled

Email & SMS

nurture, win-back, deliverability-engineered

Reviews & Reputation

every patient, FTC-safe, surfaced

Attribution & Reporting

source → booking, in plain language

Everything here runs through the systems you already use —see the integration wall →

Pricing

Start with the engine. Add power when you’re ready.

Modularity is the feature: the base, the add-ons, the one-time setups — in that order.

The base — The Platform

$599/mo

Hosting + technical SEO/AEO, 2 new AI-search pages every month, Google Business Profile management, review engine, email/SMS infrastructure, booking + follow-up automations, live dashboard, named contact + monthly review.

Everything inside the platform →

Add-ons (monthly, switch on anytime)

Flat monthly tiers — quoted in your proposal.

  • Ads Management — one platform or Meta + Google, ongoing optimization; flat monthly tiers by ad spend
  • Recurring Social Content — 8 posts + 2 carousels + content plan, flat monthly

One-time setups (launch-ready)

Every item fixed-price, quoted upfront in your proposal.

  • Meta Ads Setup
  • Google Ads Setup
  • Account takeover for existing campaigns
  • Server-side tracking — included with ad setups
  • Workflow automations

À la carte content: ad videos, graphic sets, posts, carousels, email templates — fixed prices, 4-pack bundles (buy 3, get 1 free).

No bundles you don’t need, no percentage-of-spend surprises at the base tier, no long contracts. A mature account typically runs platform + ads + content — but you choose when, and everything you build along the way stays yours.

The site the engine runs on is a separate one-time build —see what that includes →

Book an intro call →
FAQ

Questions we get on the first call

Can we buy just the ad setup, without ongoing management?

Both, your choice. Setup-only gets you launch-ready campaigns with full tracking. Ads Management adds ongoing optimization — creative refreshes, bid and audience tuning, monthly reporting toward cost per booking. Campaigns decay without management; we’ll tell you which you actually need on the first call.

What exactly are GEO and AEO?

Generative Engine Optimization (you’ll also see “AEO”) — making your practice the answer AI search engines cite when patients ask ChatGPT, Gemini, or Google’s AI Overviews about treatments near them. A growing share of patient research now ends inside an AI answer without a classic search results page. If you’re not structured to be cited, you’re invisible in that share — regardless of your Google rankings.

What actually holds all these channels together?

Three things. They run through one platform wired to your booking calendar, so attribution is real rather than modelled. The website underneath is custom-coded and belongs to you. And where we’ve built a practice-system integration, ads optimize on actual booked patients rather than form fills.

How long before ads produce bookings?

Honestly: timelines vary by market, budget, and offer, and anyone promising a specific number by a specific date is guessing with your money. We agree a schedule with you before work starts. What we commit to is full tracking from day one, so whatever happens, you’ll see it clearly.

Can we start with just marketing, without the platform?

The platform is the engine block — attribution, follow-up, and AI-search publishing live there, so marketing without it means flying partially blind. Setups and content we’ll sell standalone; ongoing management works best on the platform. On the first call we’ll tell you what’s genuinely needed first.

15 minutes · no pressure

Want growth you can actually measure?

Book an intro call →

15 minutes on your market, your funnel, and what we’d do first. No pressure.