A quiz should end in a score, not just an email address.
A treatment quiz that ends with “thanks, someone will call you” has captured an email address, not a qualified lead. Ours branch: the questions a person answers about goal, area, and budget sensitivity determine which treatment page they land on next and what tag rides into your CRM alongside their contact details — “ready to book,” “comparing options,” “price-shopping.” Cost calculators work the same way in reverse, giving a realistic range before asking for contact info, so the person who submits anyway has already priced themselves in. Intake forms stay short and consented on purpose — enough to route the call, not a medical history a stranger fills out before ever speaking to a clinician.