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Custom-coded for your practice, optimized for Google and AI search, andyours outright — the code, the content, and the domain, in your accounts, forever.
Already have a website? We’ll tune it up instead — speed, booking flow, SEO — and tell you honestly if a rebuild isn’t worth it.
It answers at 11pm. It knows your treatment menu and your prices, takes the booking, collects the deposit, sends the reminder, and records where the patient came from.
Every page is built toward the same moment — a consultation on your calendar — and it keeps working through the nights and weekends your front desk can’t.
That’s the brief. The ten capabilities below are the parts.
Every page is engineered toward a single result: a consultation on your calendar.
Hand-coded around your brand — no templates, no page-builders. Every page is built toward one outcome: a consultation on your calendar, delivered with the polish patients expect from a premium practice. And because it’s real code rather than a plugin stack, it loads in under a second and can’t be broken by a bad update.
It’s 11pm on a Tuesday. Your front desk is asleep, your competitor’s phone rings out — and a patient just picked a treatment, a provider, and a Thursday slot on your site. Everything lands on your live calendar, with deposits collected, reminders automated, and no-shows defended.
The booking flow does the upselling: packages, memberships, add-ons, and gift cards offered at exactly the moment a patient is ready to say yes. Your membership program finally sells itself online instead of living in a front-desk binder.
Patients don’t just Google anymore. They ask ChatGPT, Perplexity, and Google’s AI Overviews “best Botox near me” or “how much does laser hair removal cost.” We structure your site around the questions patients actually ask — with the schema and entity markup underneath — so AI engines quote your practice instead of skipping it.
Ongoing AI-search publishing is the discipline that keeps this working —see the marketing engine →
For medical topics, cheap link schemes are a penalty waiting to happen. We do it the durable way: flawless technical SEO, authored pages backed by your clinical credentials, local citations, and a fully managed Google Business Profile. The kind of authority Google — and patients — actually trust.
When we say integration, we mean two-way middleware built on your system’s API: calendar sync, patient sync, native on-site booking, no double entry. We’ve delivered it live on Athena One, and the same pattern extends to Boulevard, Zenoti, Aesthetic Record, Jane, and Mindbody. Your website stops sitting next to your practice system and starts running inside it.
Cost calculators, “which treatment is right for me?” quizzes, chat, and intake forms — custom-built, fully branded, no per-lead fees — with every submission landing in your CRM and triggering instant follow-up. Because the practice that responds first wins the patient.
Automated post-visit review requests go to every patient — no cherry-picking, which violates FTC rules and Google policy — with a direct Google link and a fast-response process for anything negative. Live ratings and testimonials are then surfaced on the pages where they convert best.
GA4, call tracking, pixels, and server-side conversion tracking wired in from day one — so ad platforms optimize for booked patients, not form fills, and your monthly report says “this channel produced these appointments,” not “impressions were up.”
Perfect Core Web Vitals (a genuine ranking edge), SSL everywhere, and an architecture that keeps patient health information out of the website entirely — clinical data stays in your HIPAA-covered systems, where it belongs. Plus WCAG/ADA-aware accessibility, so every patient can actually use your site.
hand-coded around your brand, zero templates
patients book themselves, day or night
packages sold inside the booking flow
structured so AI answers quote you
structured data, entity markup
two-way middleware, no double entry
calculators, quizzes, chat → CRM
automated, FTC-safe, surfaced
every booking traced to source
Core Web Vitals, SSL, no-PHI architecture
added a la carte, whenever you need them
code, content & domain in your accounts
The last two tiles run on the platform —see what the $599/mo covers →
“Integrates with” usually means a Zapier trigger. Row one means real API middleware — calendar and patient sync.
Ask any web partner one question before you sign: if we part ways, what do I walk away with? Here is our answer, in full.
You pay once to build an asset, then a flat monthly fee to run and grow it. Access is handed over at launch, not negotiated at the end — so the fee has to keep earning its place.
Fixed-price, quoted in your proposal after the intro call.
Booking Engine — fixed-price build. Scope in three tiers:
Custom-coded site (5–8 pages), online booking + treatment menu, Google Business Profile optimization, review-generation setup, full tracking, SEO + AEO foundation. You own everything.
Already have a site? Tune-up option available — speed, security, booking flow, tracking — quoted after an intro call.
$599/mo — month-to-month
Everything that runs and grows it: hosting + technical SEO/AEO, booking & reminders, no-show protection, missed-call text-back, unified inbox, review engine, email + SMS marketing, live dashboard, named contact + monthly review.
No per-edit invoices.
No long contracts. And because you own the site, “cancel anytime” actually means something here.
Because you are buying an asset rather than access to one. The build fee pays for a site that belongs to you outright: the code in your repository, the domain in your registrar, the content yours, and every ranking it earns staying with you no matter what happens between us later. The monthly fee after that runs and grows it — and it has to keep earning.
The code lives in your repository, the domain in your registrar account, the content is yours, and the site can run on standard hosting anywhere. We hand over access at launch — not as an exit negotiation.
Then we probably shouldn’t rebuild it yet. We’ll tell you honestly on the first call: often a tune-up — speed, booking flow, tracking, SEO fixes — gets you most of the win now, and a rebuild only makes sense later, if ever.
Under a second on mobile, with perfect or near-perfect Core Web Vitals. It’s not vanity — speed is a ranking factor and a conversion factor, and most practice websites fail it badly.
Better: it’s architected so protected health information never touches it. Clinical and patient data stay in your HIPAA-covered systems (EHR, compliant CRM); the website handles marketing and booking hand-off only. That’s the safest design for a practice site.
15 minutes with the team that builds it. No pressure, no obligation.