Give every click
a clear next step.

That depends on your market, your competition, and how fast you want to grow — enough variables that a figure here would be a guess wearing a number’s clothing. We build the media plan against your actual market and your booking capacity, and the budget conversation happens in your proposal, with your numbers. What we can tell you now is the two standing rules: your ad spend goes straight to Google and Meta, never to us, and our management fee is a flat monthly rate — never a cut of what you spend.

The signal only reflects what actually gets logged, so a missed or late mark doesn’t break the campaign — it just quietly narrows what the bidding algorithm can learn from. A kept appointment that never gets marked reads to Google and Meta exactly like a lead that went nowhere, which pulls the account back toward the noisy version offline conversions exist to fix. There’s no new dashboard or software to adopt — it’s the same CRM screen the front desk already uses to update a visit’s status, which makes consistency a staffing habit rather than a technical dependency.

By building them inside Google’s and Meta’s health-advertising rules from the first draft, rather than discovering the rules after a rejection notice. Both platforms restrict how prescription and hormone-related treatments can be advertised — claims, targeting, even specific wording — and an account manager who hasn’t built inside those categories before typically finds out the hard way, mid-flight, with spend already committed. We write the account structure, the landing pages, and the claims language to the policy up front.

Yes. Setup gets you launch-ready campaigns with tracking wired in from day one, server-side and offline conversions included. Management is what keeps a campaign from decaying afterward — creative refreshed before fatigue sets in, bids and audiences tuned, monthly reporting against cost per booking. Some practices are fine starting with setup alone and adding management later; we’ll tell you honestly on the first call which one you actually need first.